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04 · Indian cuisine · Frankfurt am Main, Germany
Amritsari Kulcha
The taste of Amritsar.
- Industry
- Indian cuisine
- Location
- Frankfurt am Main, Germany
- Deliverables
- Brand identity & logo · Order online · Menu
Mobile
The brief
A sister brand to The Indian Kitchen, focused on one hero dish. It needed its own personality — lighter, louder and unmistakably Punjabi.
The approach
‘ਪੰਜਾਬੀ ਆ ਗਏ ਓਏ!’ in Baloo Paaji leads the page, while a 3D logo badge orbits through a storm of floating tokens. Live opening hours and one-tap ordering keep it practical.
Highlights
01
3D brand badge
The logo becomes an orbiting, physical object.
02
Gurmukhi headlines
Punjabi script used as the hero, not decoration.
03
Live hours
Open / closed status computed in real time.
Colour
Type & features
- Baloo Paaji 2Typeface
- GurmukhiTypeface
- Serif italicTypeface
- Brand identity & logo
- Order online
- Menu
- Live opening hours
- Bilingual
Want something with this much character?
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Next project
Indian Palace →
Two restaurants, one kitchen.